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Firm breaks new ground in search industry by identifying critical business issues in results list documents
CAMBRIDGE, MA, Nov. 16, 2007 - Believing that search engines must evolve to have in-depth understanding of the searched material, search firm Northern Light (www.northernlight.com) today announced its intention to incorporate meaning extraction capabilities into all of its hosted search offerings. In the context of business-centric search, meaning extraction determines what information is contained in the documents on a search results list, suggests what business issues they address, assesses the tone of the documents, and directs the researcher to the documents that are most interesting based on their meaning rather than on their statistically-derived search relevance.
Northern Light already offers meaning extraction through its MI Analyst™ application, which can be integrated into SinglePoint™ enterprise market research portals, and is part of Analyst Direct™, Northern Light's individual subscription-based IT market research search engine. MI Analyst mines market research content for relevant competitive intelligence and market trends. Northern Light also will incorporate meaning extraction capabilities into its forthcoming Web business content search engine and future products.
"Northern Light is defining the future for the automated analysis and discovery of business meaning from large stores of business-related content," C. David Seuss, Northern Light's CEO, said. "Our decision to offer meaning extraction capabilities across our full product line is consistent with that focus, and a key way of adding value to the search process in business environments worldwide."
Northern Light has received positive customer feedback to its initial meaning extraction application, MI Analyst, which was launched in May. For example, Paul Robertson, Director of Global Market Research for Unisys said, "MI Analyst is more than a powerful search tool, it's like another member of our team. The system's ability to identify key themes in market research reports and draw connections between companies, technologies, and market trends saves our market intelligence team many hours of analysis time and helps us identify developing business strategy issues much earlier than we might have otherwise."
MI Analyst speeds and improves a researcher's ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content. MI Analyst highlights threats and opportunities regarding products, market share, pricing, new technologies, marketing partnerships, and corporate strategy.
MI Analyst currently is an option for Northern Light's SinglePoint hosted market research portal and content integration application for large enterprises. SinglePoint users number in the hundreds of thousands, including planning, research, sales, marketing and finance professionals at the top companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett-Packard, SAP, Sprint, and Unisys.
Northern Light also has integrated MI Analyst into Analyst Direct, an individual subscription version of SinglePoint, launched in August. Analyst Direct lets technology marketers, product planners, analyst relations specialists and other professionals search reports from multiple research firms simultaneously, and seamlessly access reports using their existing analyst site logins. More than 80,000 market research reports from over 20 IT analysts such as Forrester, IDC and other leading firms are part of the Analyst Direct database, covering approximately 95 percent of the research published in the multi-billion dollar IT analyst research industry.
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About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light's current clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett-Packard, SAP, Sprint, and Unisys. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.
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