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Content from 1,600+ blogs by IT analysts, journalists, industry pundits and company executives
can now be searched and analyzed within hosted strategic research portal application
CAMBRIDGE, MA, Dec. 12, 2007 - Northern Light (www.northernlight.com) today announced the addition of more than 1,600 information technology (IT) industry-oriented blogs to the searchable business news content accessible to users of its SinglePoin™ market research portals. This addition represents the most focused, searchable blog index available anywhere for professionals in planning, research, sales, marketing and finance - anyone who needs to stay current on the "buzz" these often influential blogs generate in the IT industry.
SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Northern Light aggregates all targeted content daily - internal primary research, licensed secondary sources, and other licensed material - indexes it, and makes it available for unified access.
The industry authority blogs that Northern Light now offers to its SinglePoint enterprise subscribers are authored by IT industry analysts, journalists, pundits and corporate executives. Northern Light's targeted list of blogs is drawn from among some 150 million blogs on the Web, and all of the industry authority blogs included in the new Northern Light search index have been vetted by Northern Light's expert editors to identify those that are most relevant for market research, competitive intelligence, and reputation management.
New content is added every day and is available in near-real time. And, like all business news and market research content offered through SinglePoint, the index of industry authority blogs is archived to permit searching of content published in earlier time periods. Also, Northern Light's search engine can be set to provide search alerts on any terms that a user desires - company names or products, for example - so that the user is notified when an industry authority mentions the search term in his or her blog.
"For professionals who need to know what's being reported and opined in the blogs that truly matter in the IT industry, accessing that content through SinglePoint is far more efficient and effective than plowing through individual subscriptions or RSS feeds," C. David Seuss, Northern Light's CEO, said. "And like all content accessed through SinglePoint, industry authority blog commentary can be analyzed using MI Analyst, Northern Light's proprietary tool for extracting meaning from search results by mining documents for business meaning, relevant issues, competitive developments, market trends, and tone of voice toward companies. Wouldn't you like to know when an industry authority compliments your company or criticizes it? Well, now you can."
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About SinglePoint
Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light's enterprise clients. SinglePoint users number in the hundreds of thousands including planning, research, sales, marketing and finance professionals at the top companies in each major technology sector of the Fortune 1000.
Central to SinglePoint's value proposition is the fact that Northern Light has agreements in place with all of the IT analyst firms and secondary sources used by its clients today, including leading firms such as Forrester, IDC, AMR Research and numerous others. The company manages the legal requirements and operational idiosyncrasies of each individual information vendor in order to be able to aggregate, integrate, and index all new content from all sources on a daily basis, and then ensures that each user of a SinglePoint portal continually receives the research material they've licensed, and only the specific material to which each client is contractually entitled.
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About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light's clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett-Packard, SAP, Sprint, and Unisys. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.
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