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Northern Light
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Cambridge, MA 02141
Phone: 617-674-2074
Fax: 617-674-2076
 
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A SinglePoint of access to all your market intelligence.

Northern Light SinglePoint encompasses these system and service components:

  • User Interface with rich search options, classification of market research documents to Northern Light's extensive taxonomies, personalized home page with content selected for each user, individual Search Alerts, public Search Alerts, and Expert Searches for browsing information according to your organizational structure and business needs (by customer, geographic region, or product line for example).
  • Portal administration system for a central administrator to grant user rights to material and to manage administrator roles, Expert Searches, user responses and vendor information details.
  • Document collection systems for gathering content from internal and external locations and from multiple organizations.
  • Document submission system for uploading documents directly to the index with appropriate metadata and user access information.
  • User account system for maintaining user information such as logins (permitting individuals with working external market research supplier passwords to enter them directly), user roles, contact information, search alerts, home page and search form customization and content permissions.
  • Security system for enforcing content access rights at the level of individual users and enterprise wide.
  • Document access authorization system for redirecting users to syndicated vendors' websites for document access, automatically logging them in with individually saved or globally assigned logins.
  • Reporting system for tracking site usage, queries, reports used, by user and vendor (allowing administrators to evaluate adoption metrics).
  • Integrated content database with all content from all sources indexed, subject classified, and relevance ranked to a single consistent standard.
  • Inclusion of internal market research, licensed external market research, business news, and relevant vertical selections of the Web (for example, competitor's websites)
  • Unlimited numbers of end-users enterprise-wide around the world. External third parties such as research vendors may be given access as well.
  • A secure standalone website with a URL for hosting of the SinglePoint portal. Access to the site will be via user selected passwords that Northern Light confirms through validation emails to assure security. Access to the site can also be integrated with network security systems such as LDAP, Active Directory, or SiteMinder. Alternatively, API's permit the hosting of the portal UI on the client site while Northern Light still performs the content integration, indexing, and other application functions on a hosted basis.
  • Maintenance and operation of the SinglePoint Market Research Portal including hosting of the User Interface and integrated content database, building of the database index daily using the new material produced by all the vendors, provision of the network and hardware required, serving of the user search queries, operation of the user account and authentication system, delivery of documents to authenticated users, execution of daily Search Alerts, application maintenance and minor enhancements, and resolution of vendor content delivery problems that develop.
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